In the larger additive world, a lot of attention is given to intricate 3D printed pieces in plastic or metal.
There are two critical communications ideas: brand and reputation. Brand is how you want to image your company to customers. You control what you tell your customers. Brand is how you compete.
I like information. Lots of it. But it should be clear, concise, applicable, and digestible. I am certain I am not alone in this pursuit.