Up to the Customers

While Polaris has been pleased with the cost and look of the cast frame, its customers ultimately will decide the fate of the Core concept bike and future cast frame applications. In the past, Polaris had received criticism from customers who did not like the look of the plastic tanks on the company’s cruiser models. Polaris’ industrial design team was curious to see if the public would accept a bike with a raw cast surface finish.

So far, the bike has scored high on customer interest, gaining attention at various shows, as well as via the Polaris website. Brew said that the first four days the Core concept bike was introduced on the website, traffic doubled.

After the round of shows, the development team will work with Craft Pattern to finalize the fuel system for the bike, which is the last thing to develop before the bike is operational. From there, Brew said it is hard to say whether Polaris will put the whole bike in production or take elements from it and incorporate them into other series.

“No matter what, it is a preview of what we could be doing with future bikes,” Brew said. Metal