Online Display Advertising

Format: Banner, Leaderboard position
Size: 728 x 90 pixels
Formats accepted: .png, .gif (static or animated), Flash (destination URL must be embedded in file)
Resolution: 72 dpi

Traffic: metalcastingdesign.com unique monthly visitor counts more than doubled between March and October 2008, leveling off near year-end at around 5,000.  As our methods for marketing the site become more and more sophisticated, and bolstered by monthly issues of the DesignLine e-newsletter, we expect traffic to resume a steady rate of increase.

Key statistics:

• Average page views per visit: 5.25.  Number of display advertisers is capped at 10 for this reason; each advertiser is thus likely to be seen on more than half of MetalCastingDesign.com visits.
• Over 61% of visitors arrive at metalcastingdesign.com either through bookmarks or by typing the address in directly.  This means a lot of repeat traffic, and new traffic is driven more by external sources (like the magazine) than search engines or any other web resource. 

Premium positioning: Online display advertisers have the option of sponsoring regular site features such as the audio feed or the blog.  If you choose this option, your ad will appear exclusively on those pages.

Ad clutter: A great many B2B websites seem to take pride in bombarding visitors with as many ad messages as possible.  In the interest of providing a more satisfactory browsing experience for both visitors and advertisers, availability is currently limited to one ad position per page.  Advertisers take sole ownership of the page on which their ad appears, and less-distracted users can focus on the message they see.

Pricing: 

3 months: $500/month
6 months: $450/month
12 months: $400/month

Print advertisers in at least 4 editions of Metal Casting Design & Purchasing magazine per year are eligible for our Preferred Customer discount.  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  for details.

Feature sponsorship: additional $100/month

DesignLine E-Newsletter Sponsorship 

Format: Button, right hand position
Size: 144 x 72 pixels
Formats accepted: .gif (static only – no animation, please)
Resolution: 72 dpi

Put your brand right in your prospects’ inbox with DesignLine! This MetalcastingDesign.com e-newsletter delivers breaking industry news and highlights from the website monthly to engineers, designers and purchasers of castings. Improve brand awareness and drive more high quality traffic to your website – advertise in DesignLine!

Circulation: DesignLine has held steady at nearly 12,000 subscribers since its debut in summer of 2008. Subscriber base is selected from the Metal Casting Design & Purchasing magazine email database, and subscriptions are handled on an opt-out basis.
 
Premium positioning: Any position of the four can be locked in for the duration of your advertising buy on a first-come, first-served basis.

Ad clutter: In the interest of providing a top quality e-newsletter which will be opened and read the maximum number of times, availability is currently limited to four ad positions per issue. Static button ads minimize the possibility of negative backlash from readers about excessive advertising presence.

Pricing:

$1200 per issue (minimum 6-month commitment)
$200 surcharge for premium positioning

Discounts are available for advertisers interested in exploring commitments longer than 1 year. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  for details.